Feeds:
Posts
Comments

Archive for May 21st, 2011

Whenever you are lucky enough to work with the media, remember the Boy Scout Motto, “Be Prepared.” Do your homework in advance, research your topic, ( of course if it’s yours you should know it inside and out.)   One trick I learned is to prepare a set of questions and quiz myself on them and practice until my answers are short, crisp, pithy [love that word] – the kind that make great soundbites.

1.  Tell them what kind of information you will be able to provide so they know you will give them good content.  NEVER, NEVER  sell on radio or TV. You will quickly get on their “never call” list again. If you provide good content and are good on camera, you will most likely become one their ‘go to’ person for you area of expertise.

Some producers and editors will call you all the time if they know they can count on you.

Interviews

2. Be easy, show up early and have your soundbites worked out.

3. Send an email and tell them your company name. Include your name, address, phone, fax, and email address. You be amazed how many people forget to include it. Most likely, they will have it misspelled or won’t even have it at all. If you have a hard-to-pronounce name, make sure to tell them how to pronounce it.  The producer will probably cut and paste all   that information into the reporter’s copy.

Practice deep breathing exercises in the car on the way to the studio. This isn’t the time to practice your talk; if you don’t know if by now, it’s too late, But being as calm and as clear headed from deep breathing can work wonders.

Watch for next time’s tips where we polish off this list – and good luck!

Angela Jia Kim
Founder, Om Aroma & Co.  |  Co-Founder, Savor the Success

Judy Gifford
CEO, Find-a-Therapist, Inc  |   Founder , FindHealthPros   

Read Full Post »