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Archive for the ‘Counseling’ Category

By: C.J. Hayden, MCC

All economic indicators say we are in a recession. Consumer and business spending is down; unemployment is up. It’s natural to wonder whether perhaps this is a bad time to be marketing your business.

Since I’ve been self-employed for almost two decades now, I’ve seen several economic cycles come and go. What I notice about these “down” periods is that people who frequently struggle to get clients typically think these are bad times to market. On the other hand, people who have been consistently successful at landing clients seem to believe that there is never a bad time to market. Personally, I’d vote to follow the lead of those who are succeeding.

Professionals who have built successful long-term businesses have learned that continuing to market pays off in both the best of times and the worst of times. But you may not be able to produce new results by marketing in the same old way. Here are six suggestions for how to keep your marketing up when the overall business climate is down.

1. Turn up the volume. When people are distracted by bad news or economic concerns, you may need to communicate more often or more visibly. Where an email might have done the job before, now you may need to pick up the phone or send a postcard. Instead of just one follow-up call, you may need to make two or three. If your business is slowing down, make use of the extra time you have available to ramp up all your marketing efforts.

2. Become a necessity. When clients are cutting back on discretionary spending, they need to perceive your services as essential. Look for ways to “dollarize” the value of your services. How can you help your clients save money, cut expenses, or work more efficiently? Will your services help them gain more customers, increase their income, or experience less stress in tough times? Tell your prospects exactly why they need you, and why they shouldn’t wait to get started.

3. Make use of your existing network. It’s always easier to get your foot in the door when someone is holding it open. In a slow market, referrals and introductions can be the key to getting new business. Seek out opportunities to propose repeat business with former clients, too. Uncertain times encourage more reliance on trusted sources and known quantities, so warm approaches and existing contacts will pay off better than cold calls or mass mailings.

4. Explore partnerships. Working with a partner can create more opportunities for both of you. By sharing contacts, you each increase the size of your network. Together, you can multiply your marketing efforts and share expenses. A partner with a complementary business can allow you to offer a more complete solution than your competitors can. A photographer could team up with a graphic designer, for example. And you can help keep each other’s spirits up, too.

5. Meet people where they are. In a down economy, prospects are even more price sensitive than usual. Instead of slashing your rates to get their business, propose a get-acquainted offer. A professional organizer or image consultant could offer a reduced price half-day package for new clients. A management consultant or executive coach could propose a staff seminar instead of consulting/coaching work. Once clients see you in action, they’ll be more willing to spend.

6. Find the silver linings. When companies cut back on staff, opportunities are created. With fewer people on the payroll to handle essential tasks, downsized organizations present possibilities for project work, interim assignments, and outsourced functions. Economic changes beget other needs. People who are out of work need resume writers and career coaches. Folks concerned about their finances need investment advisors and financial planners.

Landing clients during a down period requires not just more marketing, but more strategic marketing. So instead of getting depressed by the news, get inspired by it. When you hear about coming layoffs, consider how your services could benefit those companies. When you read about negative consumer attitudes, use those words to better target your marketing copy. When prospects say, “not this year,” craft a proposal that ensures your place in next year’s budget.

For the successful independent professional, there’s no such thing as a bad time to market.

Copyright © 2008, C.J. Hayden

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Cherishing Behaviors For Couples: Some Suggestions

February always brings the day of love…Valentine’s Day! This month, the media is doing all of the marketing for you! Every other commercial through the middle of this month will be about Valentine’s Day and every other couple will begin comparing their relationship to the fictional one they see on TV, and coming up short!

Even thought Valentine’s Day is gone, the feelings of resentment over the forgotten flowers or gift, the fight that happened later that day and the clumsy attempt at making up later that night are still lingering; and causing all of the OTHER resentments to surface as well. So Valentine’s Day is very much still in the picture if you’re a therapist and you see adults who are part of a couple.  Create a handout on ‘Tips for Cherishing Your Loved One’ – make sure you put your name and contact information on it and get ready to keep it restocked. Here’s our free gift to you this month…. remember it is a popular one!

If you work with couples, or even if you don’t, you can use this to incorporate into your marketing. Find-a-Therapist lets you customize an audio message to your clients and potential clients. Let your current clients know they can come to your listing on FT to hear a “Tip of the Month” from you to rejuvenate your marriage (make sure you mention it in your Personal Statement” so they will know where to click).

When you are reading this, you will recall some of the pleasing and delightful behaviors that drew you to each other during courtship, or which were practiced during some happy times or even in crisis times. Select from this list, or one of your own, two or three cherishing behaviors you might be willing to practice.

* Call me during the day and tell me something pleasant.
* Ask me how I spent my day and for a few minutes give me your undivided attention.
* Fix the coffee in the morning so we can have a few minutes to talk before starting the day.
* Enjoy touching me.
* Sometimes turn off the lights and light a candle when we are having dinner.
* Find something humorous in your day to share with me.
* When you are out walking bring back a flower or a leaf or funny rock.
* For no special reason, hug me and say you like me.
* Offer to wash my back when I’m in the shower or tub.
* Tell the children (in front of me) what a good parent I am.
*Cuddle with me at night before we go to sleep.
* Ask my opinion about some TV program or world news event.
* Slip a surprise note in my lunch bag or under my pillow occasionally.
* Occasionally call me sweetheart or honey or dear or some word special to us.
* Hold my hand when we walk down the street.
* When we sit together put your arm around me or touch me.
* Look at me and smile. Remember a funny story you heard just for me.
* Get me the morning paper and let me read the main section first.
* Put on one of my favorite records or CD’s and play it without asking.
* Bring me a flower sometimes for no reason at all.
* Surprise me with something that tells me you enjoy being with me and seeing me happy.
* When you see me coming home, come to meet me.
* Give up some personal habit that you know bothers me (like smoking, swearing, etc).

No one can expect a relationship to maintain the same level of emotional, sexual, and romantic intensity that was present during courtship. But we can grow in love and consideration. A successful, happy marriage is made up of many small things.

Find a Therapist

Is Your Marriage In Trouble? Some of the most interesting work on relationships has been conducted by Dr. John Gottman at the University of Washington. Dr. Gottman’s lab has watched thousands of hours of videotaped marital interactions. They have learned how to predict divorce with an astonishing degree of accuracy–and Dr. Gottman says they can do it on the basis of 2 minutes of “How Was Your Day” talk as well as after having watched 45 minutes of problem-solving. What’s the secret? You might think it’s different interests, religion, sexual problems. Nope.   Dr. Gottman has identified the “4 Horsemen of the Apocalypse” of Marriage:

* Contempt

* Criticism

* Defensiveness

* Withdrawal

Now, these are not always blatant. Sometimes contempt is expressed through a rolling of the eyes; withdrawal through a stonewalling in the other’s presence. If your communication is characterized by these tendencies, your relationship may be in significant trouble.  Find-a-Therapist

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January is the crucial time to sit down and re-visit your marketing plan. Reflect deeply on what worked for you and what didn’t in 2009. I hear from therapists all too often that they “don’t have the time” to sit down and plan like this and I am at a loss for words. To those people, their “business” isn’t really a business at all; it’s a hobby. Can you imagine Apple Computers, Johnson and Johnson or Verizon saying something like that!  Planning is key!

MAKE the time to plan for your business to succeed or you will be sitting by, watching it fail!  It’s also the best time to develop a marketing calendar for the upcoming year.

January is the perfect time to re-visit your Marketing Plan for the New Year. An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This marketing plan should go hand-in-hand with your business plan. Take the time to reflect on what worked and what didn’t in 2009. Your marketing plan should reflect changes and goals based on the previous year’s marketing experience. Put time and effort into creating a strong marketing plan and it will become a great tool to help you work smarter not harder at achieving your marketing goals this year.

Here are some of the topics that you should address while completing your plan:

1.   Preparation of your mission statement and vision for the upcoming year.

This is more than just setting your goals and it’s very important as it will determine your success. You need to get connected to your ‘WHY’ and keep reminding yourself WHY you are doing what you’re doing. This is your vision, mission and driving force.  If your ‘WHY’ is big enough, then you’ll figure out the ‘HOW’.  Stephen Covey has  some excellent material on creating mission statements and you can find most of  it free by searching online.

2.    Discover and define your niche markets.

Today, clients want an “expert” and nicheing lends itself to the perception of expertise.  Marketing yourself as a generalist makes you forgettable.  And, marketing yourself as someone who has a special interest in X, makes you memorable. Nicheing allows you to market your services in a more focused way.  That translates to more money, less wasted time, and more strategic contacts. Most therapists are afraid to define their “niche” for fear it will limit the clients they see. “I’ve been in practice for 20 years. I can treat anything by now.” (Actual comment I just heard today).  And maybe that’s true. But to a client that sounds like, “I’ve been working on cars for 20 years. I can fix anything that drives in my shop.”  Well, maybe, but do you know about computers and chips and how electronics are integrated into the engine now, etc. etc. Not so sure anymore. . .? Niches are important. They show  you care enough to specialize in an area or two that interests and uses your specific skills and talents. Niches define you as the kind of person who is smart enough to be an expert in something!

3.    Describe and identify your services.

When describing yourself and your services, use words that provide evidence of its value. Some examples include; honored, acclaimed, certified, recognized, approved, proven and recommended. Take advantage of these key words when writing marketing or promotional materials that describe your services.

4.   Develop and plan your marketing strategy and goals.

This is when you review and reflect on the previous year to see what has worked, what didn’t, what were your successes, failures, good and bad decisions. It’s very important that you do this and think about how you can improve.

Goal-setting is important for every aspect of your life, not only for your business – relationships, family, emotional, mental, physical, spiritual, career and financial.  So, you need to set goals and create a vision for your entire life. Think about  the things that you want to achieve in life and focus on them. In my experience, they will be on your mind all the time. The key to having success in your life and in your business, is to know exactly what you want and stick to it.

5.    Explore and identify your competition.

Do a little “market research” to identify who your professional competition is out there. Use the internet to conduct searches for other providers in the area that offer similar services, etc. Learn their background information, credentials, fees and the marketing tools they are using. There is no shortage of valuable, inexpensive ways to engage in the research you need. The important thing is to take advantage of them. Don’t be afraid of your “competitors,” embrace them. There is enough business to go around.

6.   Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.

This is probably the most important aspect of creating your annual marketing plan. It’s important to be pro-active with your marketing and to do that you need to be prepared for the upcoming events. Plan early and take advantage of the many opportunities that are out there each year. This tool will show you what marketing events, media campaigns and merchandising efforts are happening when and where, as well as the results. In the coming months we will highlight a target market for the month to help you with ideas, but be creative. Find your own. There will even be opportunities for you to collaborate with your “competition.”

Like a business plan, a marketing plan is an important document that needs to be updated on a regular basis. At least once each year this should be reviewed to address changes in market conditions, demand, pricing issues, etc. With a little extra time and effort now you can make 2010  – Your Best Year Ever!

The Find a Therapist Team

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Since March of 2000, (www.eTherapistsOnline.com) we have been

Online Therapy

providing to the public a pool of well qualified clinicians; mental health professionals who have at least 10 years post graduate experience, provided 6 personal and professional references that attest to their qualifications, “exhibited strong professional skills including a personal interview with a top clinician and management of our company, and in general have made it though the most rigorous screening process of any online therapy site we know of.

It has been extraordinarily rewarding to watch our “experiment” in online therapy grow at a rate we’d never dreamed would happen to where we are now one of the oldest, most established and most publicized online therapy sites available today.

We have conducted a few surveys with our clients over the years, but our most recent one  I find most interesting, at least right now. We asked our clients what were the top five reasons they chose online therapy over seeing someone in office and feel the results are so revealing we wanted to share them with you.

Our research was informal and consisted only of a follow up email to 200 past clients who had purchased an initial session within the last 6 months. We asked them to share with us the top 5 reasons for selecting online therapy.

The results are as follows:

# 5:  Availability — People cited that the therapist they wanted to see was available within the next 2 – 5 days as a reason for seeing someone online. Their comments indicated that this window of time, 2 – 5 days was extremely important and they felt that contact with a professional was more important than where the contact took place.

#4:  Ease of Use — respondents cited the ease of use of the site as the 4th top reason to select online therapy vs. in office therapy.  A frequent remark was that there was little effort to “sell” them on this form of therapy which they liked “Lack of pressure to buy” something was a typical response from respondents.

#3:  Price– The cost of sessions was reason number three given. They thought the range of prices from ($39.95 for 1 email to $85 for 1 60 minute chat or phone) was affordable enough to see if this would be a helpful way of “seeing “ someone and over 72% said they purchased an additional session even though we did not ask for this information.

#2:  Intake Process – While many people complained that the intake process was long, they also felt reassurance that this was “a legitimate” site; “real professionals” and “ethical licensed professionals” if they were asking this much detailed information beforehand.  Credibility, while not using that term, seemed to be the reason they were identifying.

#1:  Skill level of the professional – We post an extensive biography of each therapist on the site and the fact that qualifications was cited was not surprising to us, al thought it was surprising that it was the number one reason.  Because most of our professionals have at least 15 – 20 years post graduate experience and they write well (as demonstrated in their bio) seems to be an important indicator for those seeking therapy. This lends support to my belief that clients who seek therapy online tend to be more professional, highly educated group of people who are looking for convenience and quality in making a decision about what type of service to purchase online and where to make that purchase.

It was a fascinating experience to review the clients’ comments. While we do not have any plans now for future surveys, we will be conducting some as we go on. We do not present this in any way as an attempt at a “scientific study “so we will not respond (mostly for time’s sake) comments critical of the methodology we used.  Our goal here is simply to share information we found interesting. All comments and suggestions are welcome.

Visit us online for online therapy here. If you are a therapist looking to join an online therapy network, see if you can meet our qualifications.

For a therapist to see in office, find a therapist here.

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Cross Promotion Planning

Cross-promotions allow us to combine an effective message with free distribution. In a sense, it is a new advertising medium with no monthly bills. There’s no newspaper space to buy or postage to pay.

That’s right — free.

Free advertising is a new concept to most therapists and other business owners, but the power of the cross-promotion was certainly understood some 200 years ago when used by Benjamin Franklin. In some early editions of “Poor Richard’s Almanac,” readers could take advantage of valuable coupons from various merchants of the day. Ben evidently felt that discount coupons added to the value of his publication, making it easier for him to sell.

Cross-promotions are sometimes called “poor man’s direct mail,” a term not so richly deserved, for they have made many a merchant anything but poor. Cross-promotions are truly one of the mass media alternatives that can deliver us through the ’90s.

Take, for example, Nautilus Fitness Center, which implemented one of the healthiest cross-promotions that I have seen. Nautilus’ manager met with the owner of a local tennis club to explain how the two companies could work together in a cross-promotion. After explaining how Nautilus’ equipment could help tennis players prevent tennis elbow and increase the power of their serves, he provided the owner with special half-price coupons for introductory memberships for the members of his club. The coupons would then be distributed as a value-added service from the tennis club, giving its members a little extra something for their loyalty.

Best of all for the tennis club owner, the program cost him nothing! Nautilus paid for the paper and printing of the 1,000 coupons that were inserted into the tennis club’s monthly newsletter. Nautilus had a great return on their investment: eight coupons were redeemed for introductory memberships. Five of those eight were converted to one-year memberships and one to a six-month membership. Gross sales for the promotion totaled $1,803, and it only cost Nautilus $40!

This scenario may sound painfully simple. It isn’t. A close look at all of the subtleties involved will reveal that it is a very complex marketing tool — a tool with a very low tolerance for abuse. Implemented improperly, it can cause some major grief. On the other hand, when used properly, it can increase your profits enormously.

THE THREE “C”S OF CROSS-PROMOTIONS

Cost

In the Nautilus Fitness Center example, the manager was able to have 1,000 coupons distributed for free. The only cost he incurred was the printing, which was very inexpensive.

Why would other people be willing to pass out your advertising for free? They wouldn’t — unless there is something in it for them. Therefore, you must create a perceived value for your cross-promotion partner. The Nautilus manager supplied the owner of the tennis club with 1,000 coupons representing thousands of dollars of savings for his members. Obviously, the Nautilus manager wasn’t giving up thousands of dollars, yet the owner perceived it as such.

The success of getting your advertising distributed for free depends on your ability to present the value of the program to your partner — to stress the “you” benefits. “We’re providing you with these coupons to provide to your customers, at no cost to you.”

Control

When advertising in a local newspaper or tabloid, you have very little control over your advertising. You can’t control how many messages go out, where they go or who gets them.

For the most part, using mass media means that your message goes out to the masses, but your customer base may be a very targeted group within it. With the cross-promotion, you have numeric, geographic and demographic control.

Numeric Control. If your local newspaper has a circulation of 30,000, and you place a coupon in it, you have to distribute 30,000 coupons. Many times that may be way too much exposure. When you’re dealing with a limited amount of merchandise or can handle only a limited number of customers, numeric control can keep you from upsetting customers because you ran out of the item or they had to wait too long.

With the cross-promotion, you can limit the number of coupons you distribute. If the weekly customer count of your promotion partner is 15,000, and you want to pass out only 5,000 coupons, you provide only 5,000 coupons. Distribution can be limited to two or three days or until all the coupons have been distributed.

Geographic Control. Even though some publications have zones that allow you to section off part of your distribution, you still have your advertising reaching a large area. With mass media, you may be reaching many people who probably won’t become your customers. If you have a number of locations, the mass media become more important, but even then you will find it valuable to have more control as to where your message is exposed.

Demographic Control. In the mass media, you may be able to target by age and sex to some degree, but you are still reaching the masses and paying for it. With a cross-promotion, you can work with those merchants or organizations that will attract the type of people that will likely become your customers. For example, a restaurant may wish to cross-promote with a movie theater because after a movie, many people look for a place to eat. Likewise, customers of an office supply store may be prime candidates for quick printing services.

To determine good candidates for cross-promotion for your company, ask yourself, “What other types of products and services would my customer need?” People buying new formal wear would probably need dry cleaning services. Young couples buying engagement rings are usually in need of information about photographers and florists. Some businesses are natural complements to others.

Credibility

Perhaps the most interesting and beneficial aspect of cross-promotions is credibility. It is also the most subtle of the three C’s. However, it can be responsible for saving you thousands of dollars that might have been forfeited due to over discounting or over couponing.

When you advertise a discount or coupon in the newspaper, there is no doubt in any reader’s mind that you are buying that space to discount your products or services. You are, in effect, telling the public that you are willing to give them a break in price. Your regular price becomes meaningless since you are willfully disregarding it. People will respond to these ads, but if you coupon constantly, you may train your customers to expect a coupon all the time.

This problem is further compounded by having your employees asking customers if they have a coupon. That customer has just been informed that somewhere out there people have coupons and are paying less for the same items than he or she is.

As you’ll recall from the Nautilus example, the coupons they passed out said “compliments of” the tennis club. When those 1,000 members of the tennis club received their coupon, they didn’t think the Nautilus club was providing them. “Compliments of” implied that the tennis club had secured the coupons for them. The responsibility of the discount was transferred to the tennis club.

In some cases, your cross-promotion partner will like the idea so much that they will want you to do the same for them in a two-way cross-promotion. You will then each have coupons for the other partner’s business to distribute in an effort to trade customers without spending a large amount of money on advertising. In this situation, all printing and paper costs should be evenly split between both companies.

Whether you are setting up a one-way or two-way cross-promotion, it’s important to include all the proper disclaimers and qualifying information on your coupons. For example, you may want to limit the coupons to one per customer. It’s also a good idea to mention that your discount cannot be combined with any other coupons or special offers. Also, don’t forget an expiration date.

In essence, cross-promotion is people working together to help each other get the most from their advertising budget. Its brains over bucks, mind over money. It’s creating an “everyone wins” situation. Cross-promotion is boundless, limited only by your imagination.

SETTING UP CROSS-PROMOTION

When approaching a potential partner for a cross-promotion project, your attitude is important. You shouldn’t think of it so much as selling, but as an offer to participate in a valuable promotion. By building up the perceived value, you will most likely to get cooperation from your partners in both accepting the project and in implementing it.

Approach the person in charge and introduce yourself. Make sure you’re talking to the decision maker, not an assistant; relying on someone else to explain your proposal rarely works.

Be prepared to show some sample coupons to illustrate the proposed cross-promotion. It’s important for your credibility that the sample is real, not a photocopy or rough sketch.

Explain that you’ll pay for paper and printing costs for the coupons. Position the cross-promotion as a nice surprise for their customers when they pay their bills.

Agree on a time span for distribution; usually about one week. Ask for an average customer count during that time span so you know how many coupons to print.

Ask for a copy of their logo, preferably black on white.

If you want to make the coupon compliments of the manager, it’s nice to have his or her signature. Get it in a couple of different sizes in black ink.
Issue the manager a free card or token gift certificate of some kind. This is not a bribe, nor should it be treated as one. It’s merely a thank you for their cooperation. It will also help ensure that your coupons are distributed properly.

The next step is called the “glue,” because it helps hold the entire promotion together. Determine how many employees your partner has, and provide each one with a small token of appreciation. It can be a 10 percent discount card or anything else of more value than the coupons that the customers will receive, but less than the value of the manager’s gift. This will let the employees know you realize that stuffing these coupons in the bags or handing them out to customers is a little extra work, so you are making it worth their time.

Take the information to be printed on your coupons. Give yourself enough time to get it all done properly. Don’t promise to have the coupons ready in less than a week — you don’t want to risk any mistakes.

About the Writer: Jeff Slutsky is a professional speaker, consultant to many Fortune 500 firms and author of Street Smart Marketing and Streetfighting, which is based on finding low-cost advertising for companies.  This article originally appeared in the Summer 1996 issue of Entrepreneurial Edge.

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Online counseling or eTherapy is a new way for a client to ’see’ a therapist. Many therapists are finding online therapy is a way of increasing their client “pool” and frees them from the constraints of managed care, freeing them to “do” therapy in the way they prefer.

Online Therapy

Online Therapy

With the Gen X (29-42 year olds) and now Gen Y (18-28 year olds) population of potential clients,  online activities consume more of their daily time, and they are extremely comfortable using technology for all online activities. They are the true online natives and have integrated technology into their everyday lives. They spend more time online than Gen X, watch more online video and text message more often. Technology forms a major part of their entertainment and socializing. “Seeing” a therapist online is a natural and comfortable concept for them.

We personally interview each therapist and require that they provide a sample email session for our review. Additionally, all of our clinicians must have at least 10 years post graduate counseling experience. Ours are the highest standards of any online therapy site on the Web.

Busy schedules, difficulty with traveling to the therapist’s office, fear of going out in public, privacy concerns, and 24 hour availability are only a few of the reasons given for using our e-therapy service.

We offer email, private chat and phone sessions. Online therapy is often a comfortable, convenient way for a client to begin opening up to another person and trying out the idea of therapy, or they may already be familiar with therapy and choose this option for the added convenience and privacy it offers. Many people prefer etherapy to prevent having a mental health record with insurance companies.

Online therapy is not the same as traditional face-to-face psychotherapy. There are some people it will not work as well for. However, there is mounting evidence that it is very effective for some. An Australian researcher, Gavin Andrews, recently published a study that indicates that Internet-based therapies are as successful as face-to-face treatments at combating depression. Here is a link to another recent study with similar findings regarding online therapy and its effectiveness.

Many more people need therapy than those who are already receiving it. In 2005, NPR reported that barely a third of Americans with mental illness get proper treatment. For many the stigma associated with seeking mental health treatment still gets in the way, or trust issues make it difficult to sit with someone in person while revealing personal information. Online therapy can also feel safer or like a good first step for those who feel overwhelmed at the prospect of seeking help and the trust risks involved.

For example, many sexual abuse survivors report that they feel too frightened to see a therapist in person, at least in the initial stages of their healing. It may be much less frightening for them to receive therapy online from the safety and familiarity of their own home.

All of our therapists have passed our thorough screening process, are licensed or certified in their states, and are carefully selected to be part of our network based on their demonstrated professional excellence. Our goal is to provide the consumer of mental health services with another therapy option and to offer only the most expert therapeutic services available online. We offer the following services:

Email Sessions

After purchasing an email session, the client compete a Pre-Session form (intake) which tells you therapist about the clients reasons for seeking therapy. After reviewing the  Pre-Session form the therapist responds by email with a well thought out answer within 2 business days. Our therapists spend approximately 30 minutes on their response. This process is one email session.

With e-mail, much of the benefit for the client is from the writing itself. Therapists often encourage clients to keep journals or write to help clarify and express their thoughts.

A client may have a simple one-time question, or you may choose to use this as a way to establish a longer term relationship with a therapist.

Private Online Chat and Phone Sessions

Telephone and online chat offer additional options from which to choose. For those who have never tried chat, it’s a very simple process. After purchasing a session and completing a Pre-Session form, you meet your client online here, in your “virtual office.” You type a message to your client and he/she responds by typing back immediately, in real time. We provide the secure chat software as part of your Virtual Office. All sessions are scheduled at least 24 hours in advance.  Phone sessions take place by phone and are scheduled at least 24 hours in advance.

We believe the demand for online therapy will increase and since our launch in 2000, we have seen this on our site. In the first quarter of 2009, we saw a dramatic increase in the number of clients, some of which is attributable to the recession, but most because of the convenience it offers.

To learn more or apply to be part of our network, click here: http://www.etherapistsonline.com/therapy/join2.htm

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Want to cut office expenses? Streamline billing and claims processing? Accept credit cards?

Practice-Solutions.com offers cost effective solutions for billing, claims management, scheduling and credit card acceptance, helping you manage the specific needs of your practice, boost profitability and office efficiency

Free yourself from paperwork!

Free yourself from paperwork!

Our Web based software includes:

* The Most Standard Features: A robust scheduling engine designed for solo or multi-provider practices, the option to submit claims electronically, intuitive billing and general management features, plus much more comes standard with our state of the art solutions.

* Real-Time Ledger Views: Get a handle on  your practice with instantly-viewable ledgers that provide an accurate real-time view of payments outstanding and received.

* Setup for Solo and Multi-Provider Practice: Ours is a solution able to accommodate practices of any size, and has robust scheduling features designed specifically to handle one or more providers.

* Current with Legislation: Helper fully supports NPI (National Provider Identifiers) and the new 1500 Health Insurance Claim Form (08/05). For more information on NPI and how to apply for your number, visit the CMS Web Site.

* Robust Security: HIPAA compliance is a worry of the past with our powerful security and privacy safeguards that protects all patient data.

Our powerful and easy to use electronic billing solution, featuring a fully HIPAA compliant means to accelerate the accuracy and speed in which you are reimbursed.

Manage the Entire Claims Process: Our software securely manages the entire claim and billing process, from sending claims electronically, tracking your submission over time, and patient statements.

Easy to Use:  fully integrated with your Find-a-Therapist.com account and it only takes a few simple steps to send claims electronically.

Increase Efficiency: Submitting claims with our system reduces payment processing time by ensuring you are meeting the latest requirements of your payors, virtually eliminating claim rejection.

HIPAA Compliant: Sending claims electronically  is fully HIPAA compliant, so you can be confident that your patient data is secure.

Increase Cash Flow: By reducing the time to submit claims and potentially resubmit those with errors, you get paid quicker and never worry about missing claim submission deadlines.

Do you think Electronic Medical Records (EMR) are only used by large practices?
Not anymore! Our  Web-based EMR is integrated with Find-a-Therapist.com software to automate the clinical aspects of your practice and help you provide quality care.

Our  EMR enables you to create and manage patient documentation effectively and efficiently. With Find-a-Therapist’s  notes functionality and templates, develop treatment plans and write progress notes. And, your Find-a-Therapist  EMR becomes your central repository for patient documentation, giving you easy, secure access to accurate and complete medical records at any time. In addition, you can track the medications your client is taking, rounding out a complete medical record.

Your patients also can have their own account on Find-a-Therapist.com that allows them to track their appointments ,payment history, give you access to charge their credit cards, receive email reminders for appointments, and with your permission schedule their own appoints using the built in online scheduler.

Your Find-a-Therapist.com account offers 21st Century practice management tools to increase the profitability of your practice. To request a demo , visit our website at http://www.practice-solutions.com/demo.html

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