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As competition online becomes more keen, it becomes more and more important to reach prospects and customers personally.  That means not only mixing up your marketing mix but also letting your prospects and customers get to know you more personally.  With your Find-a-Therapist.com listing, you can now add both audio and video greetings at no extra cost!

Marketing with video is effective

Marketing with video is effective

In the world of small business your personality is one of your strongest marketing assets.  People base their buying decisions on a number of factors, one of them being likeability.  If they like you, they’ll be more motivated to contact you.

Audio and video enable business owners to communicate with their prospects more personally.

For a sample, click here. Look on the right side of the site.

Audio and video marketing increases your reach and online visibility.  You will expand your target market because different people prefer different mediums. Some customers enjoy reading, while others prefer videos or live communication and still others like to download your information and listen to it when they have time.  Just like newsletters delivered via email marketing, podcasts can be subscribed to, downloaded automatically, and listened to when time is available.

It has been shown that audio and video marketing improve your sales and conversion rates.  Audio blog posts, video messages and podcasts are yet another way to reach your customers. The one-on-one communication provides the kind of personal touch that customers crave.  People are more likely to buy from someone that they feel they have a direct connection with, and podcasts enable you to do just that.

Podcasts provide a consistent line of communication with subscribed listeners.  It has been proven that regular communication with your customers improves both your overall relationship with them, as well as their buying frequency.  A regularly distributed podcast can strengthen your relationship with your buyers and help to build a community of your customers.

Audio and video content provides beneficial and value added content which increases customer loyalty.

Podcasts allow you to distribute industry news and trends.  This will help set you apart from your competition and establish you as a respected leader in your niche or industry.  One of the best ways to get referrals from loyal customers is to become the “go to guy in your niche.  Once you establish yourself as the go to person for quality information, services, or products, your profits will grow.

There are many tools to help business owners get started with audio and video marketing as well as podcasting.  We recommend this site to create podcasts and audio recordings. Remember to add audio and/or video to your Find-a-Therapist.com listing today!

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