Feeds:
Posts
Comments

Posts Tagged ‘sales’

We’re starting something new today! Wednesday’s are a good day for new things; they’re right in the middle of the week which means there are only a few days left until the weekend and that’s a good thing. So we’ve decided, in our great wisdom, to call our mini newsletter, “Wednesday’s Wisdom.” Today’s newsletter will be text only – no pictures or anything to distract you from the wisdom we’ve gathered here. We hope by this point you can tell some of this will be written “tongue in cheek,” but with real tidbits of wisdom thrown in here and there.

We’ll be sending these every other week, and they’ll be short and sweet and chocked full of goodies. We’ll ALWAYS include a special offer – so watch for it – near the bottom of the letter.

So here we go – Wednesday’s Wisdom! Here are the five best ways for professionals to get clients:

1. Meeting prospects or referral sources in person, at events or by appointment

2. Talking to prospects or referral sources on the phone

3. Sending personal letters and emails to prospects who already know them

4. Following up personally with prospects over time

5. Speaking to groups likely to contain prospects at meetings and conferences

Now here’s the most important thing to remember. In this context, prospects are NOT clients. Prospects are those professionals who come into contact with your prospective clients; doctors, lawyers, teachers, pastors, insurance agents, dentists, nurses, hairdressers. . .those people who deal with your clients everyday in their profession.

These are the ones you invite for coffee or lunch. These are the people you get to know so they can get to know and refer to you when they see a potential client in their office.

So, there it is – Wednesday’s Wisdom for the week. Schedule a time on your calendar right now to make that call and invite your hairdresser or barber for coffee. Ask them about their work and what they do when they think a client of theirs needs someone to talk to – a trained clinician like yourself. And leave them with a stack of your business cards – and the next time you see them, ask if they need more!

Special Offer :  $40 OFF!

New subscribers will receive $40 off a premium or enhanced listing when they mention this promo. Learn more about our available listing packages at Find-a-Therapist.com. Call today to take advantage of this special! 1-866-450-3463. Expires November 30, 2010

Advertisements

Read Full Post »

Very often, more now as we get more readers of this blog, people send me articles, quotes, bits of wisdom, but forget to tell me where they got it so I can give proper credit.  This is one of those instances. So if you know who wrote this, let ME know and I will add their name and credits to it so they get the credit they deserve.  Judy~

Training & Workshops

“I’ve written a great deal about the difference between marketing, which is letting people know what you can do, and making sales, which is about closing the deal. In general, I think most small businesses make more mistakes in marketing than they do in sales because they either don’t market enough, or they try such a wide variety of “strategies” that they and their potential customers end up confused and frustrated.

But, assuming you’ve done a good job of letting people know who you are and what you do, here’s a simple process for the closing sale:

1.  People buy solutions, not products or services. Your prospects want something that makes their lives easier, richer or more satisfying. In general, no one buys laundry detergent; we buy stuff to get our clothes clean.

2.  We buy from people (or companies) we know. Given a choice, I’ll generally do business with someone I know rather than with a stranger. A few goods and services are so price-sensitive that I’ll try an “off brand” at least once, but generally I’ll go with the familiar over the unfamiliar.
(This emphasizes the importance of marketing or “pre-
selling.”)

3.  We buy from people we like. Would you buy a car from someone you don’t like? Would you do business in an office that makes you uncomfortable? Neither will your customers.

4.  We buy from people we trust. This is THE key. In the end, I must believe that the product or service will perform as promised and I must trust that the seller will deliver, every time.

When it comes to selling, here’s the formula: Your customers buy Solutions from people they Know and Like and Trust. They will pay a substantial premium for the peace of mind that comes from doing business with confidence. Make it easy for your customers to feel good about doing business with you.”

Read Full Post »