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I usually don’t write about my childhood stories, but this morning I was inspired by a dear friend who saw a picture of me at 10 years old. How far back does that go!

My father was an entrepreneur, although I don’t know if he knew what the word meant. A self taught man, there was nothing he couldn’t do, nothing he wouldn’t try, and I never recall him saying no to me if I needed or wanted his help with something. He liked that I was smart and although he would never say it, the smartest kid of 3 in the family; smart and appreciative, and so he had fun when we worked together.

One snow packy winter day, perfect for snowmen, when the lawn mowers are itching to come out of their winter hibernation, he went outside after breakfast and proceeded to build what I thought was a snowman. Well, after hours and hours he invited me outside o see the most beautifully sculpted snow horse I had ever seen. Every curve of its flowing white mane, every rippling muscle, nostrils wide and flaring, looking at those he was running at top speed.

I immediately began to cry. I had always loved horses, but we could never afford one, so this was my next best thing.  His name was Silver, not even a hint of a question about that, and he was the fastest horse in the world. Every morning and every night I covered him with a fresh coat of ice water to preserve him as long as I could.

Snow horse

Neighbors stopped by to comment, people driving by in cars slowed down to “ohhh” in wonder at this marvelous creation, and the local newspaper even did a feature story with pictures on my Silver and how it all came about. I loved that horse and I loved my father so much for such an amazing gift straight from his heart. I don’t know what prompted him to do it. I was only 10 and didn’t think to ask or know how to formulate the question.

But, good things too come to an end; and the day came in April when the sun rose too high in the sy and no matter how much ice water I used I couldn’t keep him from beginning to show the telltale drips that meant he was melting. I sat with him outside as one would keep vigil with a sick friend,  begged to sleep outside in case he needed me – “No, it’s too cold, Judy, you’ll freeze.’ From the wisdom of my mother. From my father, a tear – he understood but reality won out.

In the morning I raced down the steps and outside to see a shell of Silver, trying to stand proud, and melting. In 30 minutes it was over – he was gone.

I didn’t know at the time it was possible for a child to cry that much. I sobbed for hours, first hanging onto him and then in my bedroom. My heart was broken for the loss of the most gracious gift, the unexpected loveliness of it all, the hours we played together, and the possibilities of what might have been, the unrealized dream that has never died.

Exhausted finally from the tears and emotion, I went to sleep and dream t of my darling Silver, my father, herds of horses and love beyond measure.

Now what does this have to do with marketing, you ask. Of course, everything. Marketing never ends – building relationships never ends. Keeping your name “out there” never ends. You my dear therapists are providing such a marvelous service, helping people end their anguish and suffering. If you are good, you know it in your bones. Please share that expertise with others. My father kept that marvelous talent hidden for over 20 years – a terrible waste of a gift. And then one day, it burst forth – it was as if the world was too small for him all of a sudden – he HAD to share it.

He periodically did things like that as time went by – amazing, delightful surprises. He owned three businesses in his lifetime – all successful. And as I watched, and listened and learned, I watched him first build the trust which takes time. He was willing, more than willing. One of my very favorite tips he used – another grocery story opened their doors close enough to ours to be a real threat. A bit newer, more modern, but my dad had trust already stored up for years. When mom sent the kids to the store for a loaf of bread, they had a choice – newer or trustworthy. They always chose him. He      taught me his secret. When the got an ice cream cone, he gave an extra dip. When they got candy, same thing–”a little extra on the side for you, he’d say.  And countless other stories. It rubbed off…more value to the customer whenever possible, keep building the trust and he always shook their hand and said good-bye, come back now and called them by name.  I loved that man so much and never , ever told him enough. “Do you hear me now dad?”

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By: C.J. Hayden, MCC

All economic indicators say we are in a recession. Consumer and business spending is down; unemployment is up. It’s natural to wonder whether perhaps this is a bad time to be marketing your business.

Since I’ve been self-employed for almost two decades now, I’ve seen several economic cycles come and go. What I notice about these “down” periods is that people who frequently struggle to get clients typically think these are bad times to market. On the other hand, people who have been consistently successful at landing clients seem to believe that there is never a bad time to market. Personally, I’d vote to follow the lead of those who are succeeding.

Professionals who have built successful long-term businesses have learned that continuing to market pays off in both the best of times and the worst of times. But you may not be able to produce new results by marketing in the same old way. Here are six suggestions for how to keep your marketing up when the overall business climate is down.

1. Turn up the volume. When people are distracted by bad news or economic concerns, you may need to communicate more often or more visibly. Where an email might have done the job before, now you may need to pick up the phone or send a postcard. Instead of just one follow-up call, you may need to make two or three. If your business is slowing down, make use of the extra time you have available to ramp up all your marketing efforts.

2. Become a necessity. When clients are cutting back on discretionary spending, they need to perceive your services as essential. Look for ways to “dollarize” the value of your services. How can you help your clients save money, cut expenses, or work more efficiently? Will your services help them gain more customers, increase their income, or experience less stress in tough times? Tell your prospects exactly why they need you, and why they shouldn’t wait to get started.

3. Make use of your existing network. It’s always easier to get your foot in the door when someone is holding it open. In a slow market, referrals and introductions can be the key to getting new business. Seek out opportunities to propose repeat business with former clients, too. Uncertain times encourage more reliance on trusted sources and known quantities, so warm approaches and existing contacts will pay off better than cold calls or mass mailings.

4. Explore partnerships. Working with a partner can create more opportunities for both of you. By sharing contacts, you each increase the size of your network. Together, you can multiply your marketing efforts and share expenses. A partner with a complementary business can allow you to offer a more complete solution than your competitors can. A photographer could team up with a graphic designer, for example. And you can help keep each other’s spirits up, too.

5. Meet people where they are. In a down economy, prospects are even more price sensitive than usual. Instead of slashing your rates to get their business, propose a get-acquainted offer. A professional organizer or image consultant could offer a reduced price half-day package for new clients. A management consultant or executive coach could propose a staff seminar instead of consulting/coaching work. Once clients see you in action, they’ll be more willing to spend.

6. Find the silver linings. When companies cut back on staff, opportunities are created. With fewer people on the payroll to handle essential tasks, downsized organizations present possibilities for project work, interim assignments, and outsourced functions. Economic changes beget other needs. People who are out of work need resume writers and career coaches. Folks concerned about their finances need investment advisors and financial planners.

Landing clients during a down period requires not just more marketing, but more strategic marketing. So instead of getting depressed by the news, get inspired by it. When you hear about coming layoffs, consider how your services could benefit those companies. When you read about negative consumer attitudes, use those words to better target your marketing copy. When prospects say, “not this year,” craft a proposal that ensures your place in next year’s budget.

For the successful independent professional, there’s no such thing as a bad time to market.

Copyright © 2008, C.J. Hayden

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Cherishing Behaviors For Couples: Some Suggestions

February always brings the day of love…Valentine’s Day! This month, the media is doing all of the marketing for you! Every other commercial through the middle of this month will be about Valentine’s Day and every other couple will begin comparing their relationship to the fictional one they see on TV, and coming up short!

Even thought Valentine’s Day is gone, the feelings of resentment over the forgotten flowers or gift, the fight that happened later that day and the clumsy attempt at making up later that night are still lingering; and causing all of the OTHER resentments to surface as well. So Valentine’s Day is very much still in the picture if you’re a therapist and you see adults who are part of a couple.  Create a handout on ‘Tips for Cherishing Your Loved One’ – make sure you put your name and contact information on it and get ready to keep it restocked. Here’s our free gift to you this month…. remember it is a popular one!

If you work with couples, or even if you don’t, you can use this to incorporate into your marketing. Find-a-Therapist lets you customize an audio message to your clients and potential clients. Let your current clients know they can come to your listing on FT to hear a “Tip of the Month” from you to rejuvenate your marriage (make sure you mention it in your Personal Statement” so they will know where to click).

When you are reading this, you will recall some of the pleasing and delightful behaviors that drew you to each other during courtship, or which were practiced during some happy times or even in crisis times. Select from this list, or one of your own, two or three cherishing behaviors you might be willing to practice.

* Call me during the day and tell me something pleasant.
* Ask me how I spent my day and for a few minutes give me your undivided attention.
* Fix the coffee in the morning so we can have a few minutes to talk before starting the day.
* Enjoy touching me.
* Sometimes turn off the lights and light a candle when we are having dinner.
* Find something humorous in your day to share with me.
* When you are out walking bring back a flower or a leaf or funny rock.
* For no special reason, hug me and say you like me.
* Offer to wash my back when I’m in the shower or tub.
* Tell the children (in front of me) what a good parent I am.
*Cuddle with me at night before we go to sleep.
* Ask my opinion about some TV program or world news event.
* Slip a surprise note in my lunch bag or under my pillow occasionally.
* Occasionally call me sweetheart or honey or dear or some word special to us.
* Hold my hand when we walk down the street.
* When we sit together put your arm around me or touch me.
* Look at me and smile. Remember a funny story you heard just for me.
* Get me the morning paper and let me read the main section first.
* Put on one of my favorite records or CD’s and play it without asking.
* Bring me a flower sometimes for no reason at all.
* Surprise me with something that tells me you enjoy being with me and seeing me happy.
* When you see me coming home, come to meet me.
* Give up some personal habit that you know bothers me (like smoking, swearing, etc).

No one can expect a relationship to maintain the same level of emotional, sexual, and romantic intensity that was present during courtship. But we can grow in love and consideration. A successful, happy marriage is made up of many small things.

Find a Therapist

Is Your Marriage In Trouble? Some of the most interesting work on relationships has been conducted by Dr. John Gottman at the University of Washington. Dr. Gottman’s lab has watched thousands of hours of videotaped marital interactions. They have learned how to predict divorce with an astonishing degree of accuracy–and Dr. Gottman says they can do it on the basis of 2 minutes of “How Was Your Day” talk as well as after having watched 45 minutes of problem-solving. What’s the secret? You might think it’s different interests, religion, sexual problems. Nope.   Dr. Gottman has identified the “4 Horsemen of the Apocalypse” of Marriage:

* Contempt

* Criticism

* Defensiveness

* Withdrawal

Now, these are not always blatant. Sometimes contempt is expressed through a rolling of the eyes; withdrawal through a stonewalling in the other’s presence. If your communication is characterized by these tendencies, your relationship may be in significant trouble.  Find-a-Therapist

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January is the crucial time to sit down and re-visit your marketing plan. Reflect deeply on what worked for you and what didn’t in 2009. I hear from therapists all too often that they “don’t have the time” to sit down and plan like this and I am at a loss for words. To those people, their “business” isn’t really a business at all; it’s a hobby. Can you imagine Apple Computers, Johnson and Johnson or Verizon saying something like that!  Planning is key!

MAKE the time to plan for your business to succeed or you will be sitting by, watching it fail!  It’s also the best time to develop a marketing calendar for the upcoming year.

January is the perfect time to re-visit your Marketing Plan for the New Year. An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This marketing plan should go hand-in-hand with your business plan. Take the time to reflect on what worked and what didn’t in 2009. Your marketing plan should reflect changes and goals based on the previous year’s marketing experience. Put time and effort into creating a strong marketing plan and it will become a great tool to help you work smarter not harder at achieving your marketing goals this year.

Here are some of the topics that you should address while completing your plan:

1.   Preparation of your mission statement and vision for the upcoming year.

This is more than just setting your goals and it’s very important as it will determine your success. You need to get connected to your ‘WHY’ and keep reminding yourself WHY you are doing what you’re doing. This is your vision, mission and driving force.  If your ‘WHY’ is big enough, then you’ll figure out the ‘HOW’.  Stephen Covey has  some excellent material on creating mission statements and you can find most of  it free by searching online.

2.    Discover and define your niche markets.

Today, clients want an “expert” and nicheing lends itself to the perception of expertise.  Marketing yourself as a generalist makes you forgettable.  And, marketing yourself as someone who has a special interest in X, makes you memorable. Nicheing allows you to market your services in a more focused way.  That translates to more money, less wasted time, and more strategic contacts. Most therapists are afraid to define their “niche” for fear it will limit the clients they see. “I’ve been in practice for 20 years. I can treat anything by now.” (Actual comment I just heard today).  And maybe that’s true. But to a client that sounds like, “I’ve been working on cars for 20 years. I can fix anything that drives in my shop.”  Well, maybe, but do you know about computers and chips and how electronics are integrated into the engine now, etc. etc. Not so sure anymore. . .? Niches are important. They show  you care enough to specialize in an area or two that interests and uses your specific skills and talents. Niches define you as the kind of person who is smart enough to be an expert in something!

3.    Describe and identify your services.

When describing yourself and your services, use words that provide evidence of its value. Some examples include; honored, acclaimed, certified, recognized, approved, proven and recommended. Take advantage of these key words when writing marketing or promotional materials that describe your services.

4.   Develop and plan your marketing strategy and goals.

This is when you review and reflect on the previous year to see what has worked, what didn’t, what were your successes, failures, good and bad decisions. It’s very important that you do this and think about how you can improve.

Goal-setting is important for every aspect of your life, not only for your business – relationships, family, emotional, mental, physical, spiritual, career and financial.  So, you need to set goals and create a vision for your entire life. Think about  the things that you want to achieve in life and focus on them. In my experience, they will be on your mind all the time. The key to having success in your life and in your business, is to know exactly what you want and stick to it.

5.    Explore and identify your competition.

Do a little “market research” to identify who your professional competition is out there. Use the internet to conduct searches for other providers in the area that offer similar services, etc. Learn their background information, credentials, fees and the marketing tools they are using. There is no shortage of valuable, inexpensive ways to engage in the research you need. The important thing is to take advantage of them. Don’t be afraid of your “competitors,” embrace them. There is enough business to go around.

6.   Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.

This is probably the most important aspect of creating your annual marketing plan. It’s important to be pro-active with your marketing and to do that you need to be prepared for the upcoming events. Plan early and take advantage of the many opportunities that are out there each year. This tool will show you what marketing events, media campaigns and merchandising efforts are happening when and where, as well as the results. In the coming months we will highlight a target market for the month to help you with ideas, but be creative. Find your own. There will even be opportunities for you to collaborate with your “competition.”

Like a business plan, a marketing plan is an important document that needs to be updated on a regular basis. At least once each year this should be reviewed to address changes in market conditions, demand, pricing issues, etc. With a little extra time and effort now you can make 2010  – Your Best Year Ever!

The Find a Therapist Team

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Cross Promotion Planning

Cross-promotions allow us to combine an effective message with free distribution. In a sense, it is a new advertising medium with no monthly bills. There’s no newspaper space to buy or postage to pay.

That’s right — free.

Free advertising is a new concept to most therapists and other business owners, but the power of the cross-promotion was certainly understood some 200 years ago when used by Benjamin Franklin. In some early editions of “Poor Richard’s Almanac,” readers could take advantage of valuable coupons from various merchants of the day. Ben evidently felt that discount coupons added to the value of his publication, making it easier for him to sell.

Cross-promotions are sometimes called “poor man’s direct mail,” a term not so richly deserved, for they have made many a merchant anything but poor. Cross-promotions are truly one of the mass media alternatives that can deliver us through the ’90s.

Take, for example, Nautilus Fitness Center, which implemented one of the healthiest cross-promotions that I have seen. Nautilus’ manager met with the owner of a local tennis club to explain how the two companies could work together in a cross-promotion. After explaining how Nautilus’ equipment could help tennis players prevent tennis elbow and increase the power of their serves, he provided the owner with special half-price coupons for introductory memberships for the members of his club. The coupons would then be distributed as a value-added service from the tennis club, giving its members a little extra something for their loyalty.

Best of all for the tennis club owner, the program cost him nothing! Nautilus paid for the paper and printing of the 1,000 coupons that were inserted into the tennis club’s monthly newsletter. Nautilus had a great return on their investment: eight coupons were redeemed for introductory memberships. Five of those eight were converted to one-year memberships and one to a six-month membership. Gross sales for the promotion totaled $1,803, and it only cost Nautilus $40!

This scenario may sound painfully simple. It isn’t. A close look at all of the subtleties involved will reveal that it is a very complex marketing tool — a tool with a very low tolerance for abuse. Implemented improperly, it can cause some major grief. On the other hand, when used properly, it can increase your profits enormously.

THE THREE “C”S OF CROSS-PROMOTIONS

Cost

In the Nautilus Fitness Center example, the manager was able to have 1,000 coupons distributed for free. The only cost he incurred was the printing, which was very inexpensive.

Why would other people be willing to pass out your advertising for free? They wouldn’t — unless there is something in it for them. Therefore, you must create a perceived value for your cross-promotion partner. The Nautilus manager supplied the owner of the tennis club with 1,000 coupons representing thousands of dollars of savings for his members. Obviously, the Nautilus manager wasn’t giving up thousands of dollars, yet the owner perceived it as such.

The success of getting your advertising distributed for free depends on your ability to present the value of the program to your partner — to stress the “you” benefits. “We’re providing you with these coupons to provide to your customers, at no cost to you.”

Control

When advertising in a local newspaper or tabloid, you have very little control over your advertising. You can’t control how many messages go out, where they go or who gets them.

For the most part, using mass media means that your message goes out to the masses, but your customer base may be a very targeted group within it. With the cross-promotion, you have numeric, geographic and demographic control.

Numeric Control. If your local newspaper has a circulation of 30,000, and you place a coupon in it, you have to distribute 30,000 coupons. Many times that may be way too much exposure. When you’re dealing with a limited amount of merchandise or can handle only a limited number of customers, numeric control can keep you from upsetting customers because you ran out of the item or they had to wait too long.

With the cross-promotion, you can limit the number of coupons you distribute. If the weekly customer count of your promotion partner is 15,000, and you want to pass out only 5,000 coupons, you provide only 5,000 coupons. Distribution can be limited to two or three days or until all the coupons have been distributed.

Geographic Control. Even though some publications have zones that allow you to section off part of your distribution, you still have your advertising reaching a large area. With mass media, you may be reaching many people who probably won’t become your customers. If you have a number of locations, the mass media become more important, but even then you will find it valuable to have more control as to where your message is exposed.

Demographic Control. In the mass media, you may be able to target by age and sex to some degree, but you are still reaching the masses and paying for it. With a cross-promotion, you can work with those merchants or organizations that will attract the type of people that will likely become your customers. For example, a restaurant may wish to cross-promote with a movie theater because after a movie, many people look for a place to eat. Likewise, customers of an office supply store may be prime candidates for quick printing services.

To determine good candidates for cross-promotion for your company, ask yourself, “What other types of products and services would my customer need?” People buying new formal wear would probably need dry cleaning services. Young couples buying engagement rings are usually in need of information about photographers and florists. Some businesses are natural complements to others.

Credibility

Perhaps the most interesting and beneficial aspect of cross-promotions is credibility. It is also the most subtle of the three C’s. However, it can be responsible for saving you thousands of dollars that might have been forfeited due to over discounting or over couponing.

When you advertise a discount or coupon in the newspaper, there is no doubt in any reader’s mind that you are buying that space to discount your products or services. You are, in effect, telling the public that you are willing to give them a break in price. Your regular price becomes meaningless since you are willfully disregarding it. People will respond to these ads, but if you coupon constantly, you may train your customers to expect a coupon all the time.

This problem is further compounded by having your employees asking customers if they have a coupon. That customer has just been informed that somewhere out there people have coupons and are paying less for the same items than he or she is.

As you’ll recall from the Nautilus example, the coupons they passed out said “compliments of” the tennis club. When those 1,000 members of the tennis club received their coupon, they didn’t think the Nautilus club was providing them. “Compliments of” implied that the tennis club had secured the coupons for them. The responsibility of the discount was transferred to the tennis club.

In some cases, your cross-promotion partner will like the idea so much that they will want you to do the same for them in a two-way cross-promotion. You will then each have coupons for the other partner’s business to distribute in an effort to trade customers without spending a large amount of money on advertising. In this situation, all printing and paper costs should be evenly split between both companies.

Whether you are setting up a one-way or two-way cross-promotion, it’s important to include all the proper disclaimers and qualifying information on your coupons. For example, you may want to limit the coupons to one per customer. It’s also a good idea to mention that your discount cannot be combined with any other coupons or special offers. Also, don’t forget an expiration date.

In essence, cross-promotion is people working together to help each other get the most from their advertising budget. Its brains over bucks, mind over money. It’s creating an “everyone wins” situation. Cross-promotion is boundless, limited only by your imagination.

SETTING UP CROSS-PROMOTION

When approaching a potential partner for a cross-promotion project, your attitude is important. You shouldn’t think of it so much as selling, but as an offer to participate in a valuable promotion. By building up the perceived value, you will most likely to get cooperation from your partners in both accepting the project and in implementing it.

Approach the person in charge and introduce yourself. Make sure you’re talking to the decision maker, not an assistant; relying on someone else to explain your proposal rarely works.

Be prepared to show some sample coupons to illustrate the proposed cross-promotion. It’s important for your credibility that the sample is real, not a photocopy or rough sketch.

Explain that you’ll pay for paper and printing costs for the coupons. Position the cross-promotion as a nice surprise for their customers when they pay their bills.

Agree on a time span for distribution; usually about one week. Ask for an average customer count during that time span so you know how many coupons to print.

Ask for a copy of their logo, preferably black on white.

If you want to make the coupon compliments of the manager, it’s nice to have his or her signature. Get it in a couple of different sizes in black ink.
Issue the manager a free card or token gift certificate of some kind. This is not a bribe, nor should it be treated as one. It’s merely a thank you for their cooperation. It will also help ensure that your coupons are distributed properly.

The next step is called the “glue,” because it helps hold the entire promotion together. Determine how many employees your partner has, and provide each one with a small token of appreciation. It can be a 10 percent discount card or anything else of more value than the coupons that the customers will receive, but less than the value of the manager’s gift. This will let the employees know you realize that stuffing these coupons in the bags or handing them out to customers is a little extra work, so you are making it worth their time.

Take the information to be printed on your coupons. Give yourself enough time to get it all done properly. Don’t promise to have the coupons ready in less than a week — you don’t want to risk any mistakes.

About the Writer: Jeff Slutsky is a professional speaker, consultant to many Fortune 500 firms and author of Street Smart Marketing and Streetfighting, which is based on finding low-cost advertising for companies.  This article originally appeared in the Summer 1996 issue of Entrepreneurial Edge.

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Find-a-Therapist, Inc is happy to pass along this special, limited time offer from Casey Truffo, Founder and CEO of the International Therapist Leadership Institute. This organization is dedicated to supporting and enriching the lives and careers of therapists everywhere. They provide resources, seminars, events and networking opportunities. Learn more below.

Casey Truffo, International Therapist Leadership Institute, wants to offer you an end of the year gift… The 300+ page book ‘Be A Wealthy Therapist: Finally You Can Make A Living While Making a Difference’ is now available until Monday, December 21, 2009 to you as a PDF Download AT NO-CHARGE.

To get your copy, go to http://InTLI.com/blog/ebook for your no-charge PDF copy of Be A Wealthy Therapist by Casey Truffo.

Some very nice people have said some kind things about Be A Wealthy Therapist: Finally You Can Make A Living While Making a Difference:

“Reading this book could not only give you more time with friends and family, but can make you thousands of dollars. Clearly written and very sound. Get it, read it, implement it and reap the emotional and financial rewards.” –Bill O’Hanlon, psychotherapist and author of over 30 books

“I have read just about every book on marketing a practice. Casey Truffo’s book is the easiest to read and to apply.” –Debra Taylor McGee

“I got happier the day I stopped sitting around waiting for clients to call me, and dropped the fear that I had to take any client that came in my door. So what helped me? Casey Truffo! Her book is a perfect blend of coaching strategies, life experience, and, most importantly, no-nonsense ideas that work. “Be a Wealthy Therapist” will really help you build a successful and wealthy practice.” –Jason Fierstein, LPC

One note though…if you are looking for a boring textbook with big words, this book isn’t for you. Be A Wealthy Therapist is a very quick and easy read – with coaching questions to get you thinking and motivated.

So, Are You Ready To Get Your Copy?

Go to http://InTLI.com/blog/ebook for your no-charge PDF copy of Be A Wealthy Therapist by Casey Truffo

Happy holidays!

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There are many discussions here and elsewhere that make it seem as though the first thing every therapist who opens a private practice should do is get a website. But, I am not convinced that t is essential.

I fully agree that you need a web presence. If you can’t be found online today, you might as well not exist if you are in any kind of business, and providing therapy is a business too. Everyone “googles” any business they intend to use now before spending a penny. Research is the name of the game if you’re going to see a dentist, a doctor, see a movie, buy a pizza…everything!

If you are not online, most people are going to wonder what’s wrong with your business…and they will believe something is wrong if they can’t find you online.

But, websites can be expensive – there are many ways to find inexpensive ones, but most people don’t know enough about design, hosting etc, to be able to make good decisions about hiring someone or doing it themselves.

Having a website presence is possible without spending a a fortune is possible. We have developed a new website, http://www.FindHealthPros.com and are offer a 6 month free listing for health care professionals.

Take a look: there are many features included in the listing that give you a great web presence for only a fraction of the cost of a website, and with the FREE trial, no risk at all.

Obviously, there are many, many other directories as well, some good and some not, and we recommend that you get listed on 3 or 4 of the good ones and stay there. Use them as a significant part of your advertising budget.

You DO have an advertising budget, don’t you? Well…if you don’t, that is another article for me to write and a conversation for us to have!

Having a web presence is crucial in today’s marketplace, but that definitely DOES NOT mean you have to have your own website.  Look at www.find-a-therapist.com and www.findhealthpros.com, two excellent directories that are easily found by clients, provide great mental health information and provide more than enough space for you to say everything about your practice that is important to say. Listing is not expensive; one client more than pays for the cost of the listing, and your presence on an attractive, prestigious directory that is not plastered with ads contributes to your expert status and professionalism.

For more information on the free trial listing, Go to http://www.findhealthpros.com and use the contact form or call us at 866-450-3463.

Judy

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