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Posts Tagged ‘therapy marketing’

I usually don’t write about my childhood stories, but this morning I was inspired by a dear friend who saw a picture of me at 10 years old. How far back does that go!

My father was an entrepreneur, although I don’t know if he knew what the word meant. A self taught man, there was nothing he couldn’t do, nothing he wouldn’t try, and I never recall him saying no to me if I needed or wanted his help with something. He liked that I was smart and although he would never say it, the smartest kid of 3 in the family; smart and appreciative, and so he had fun when we worked together.

One snow packy winter day, perfect for snowmen, when the lawn mowers are itching to come out of their winter hibernation, he went outside after breakfast and proceeded to build what I thought was a snowman. Well, after hours and hours he invited me outside o see the most beautifully sculpted snow horse I had ever seen. Every curve of its flowing white mane, every rippling muscle, nostrils wide and flaring, looking at those he was running at top speed.

I immediately began to cry. I had always loved horses, but we could never afford one, so this was my next best thing.  His name was Silver, not even a hint of a question about that, and he was the fastest horse in the world. Every morning and every night I covered him with a fresh coat of ice water to preserve him as long as I could.

Snow horse

Neighbors stopped by to comment, people driving by in cars slowed down to “ohhh” in wonder at this marvelous creation, and the local newspaper even did a feature story with pictures on my Silver and how it all came about. I loved that horse and I loved my father so much for such an amazing gift straight from his heart. I don’t know what prompted him to do it. I was only 10 and didn’t think to ask or know how to formulate the question.

But, good things too come to an end; and the day came in April when the sun rose too high in the sy and no matter how much ice water I used I couldn’t keep him from beginning to show the telltale drips that meant he was melting. I sat with him outside as one would keep vigil with a sick friend,  begged to sleep outside in case he needed me – “No, it’s too cold, Judy, you’ll freeze.’ From the wisdom of my mother. From my father, a tear – he understood but reality won out.

In the morning I raced down the steps and outside to see a shell of Silver, trying to stand proud, and melting. In 30 minutes it was over – he was gone.

I didn’t know at the time it was possible for a child to cry that much. I sobbed for hours, first hanging onto him and then in my bedroom. My heart was broken for the loss of the most gracious gift, the unexpected loveliness of it all, the hours we played together, and the possibilities of what might have been, the unrealized dream that has never died.

Exhausted finally from the tears and emotion, I went to sleep and dream t of my darling Silver, my father, herds of horses and love beyond measure.

Now what does this have to do with marketing, you ask. Of course, everything. Marketing never ends – building relationships never ends. Keeping your name “out there” never ends. You my dear therapists are providing such a marvelous service, helping people end their anguish and suffering. If you are good, you know it in your bones. Please share that expertise with others. My father kept that marvelous talent hidden for over 20 years – a terrible waste of a gift. And then one day, it burst forth – it was as if the world was too small for him all of a sudden – he HAD to share it.

He periodically did things like that as time went by – amazing, delightful surprises. He owned three businesses in his lifetime – all successful. And as I watched, and listened and learned, I watched him first build the trust which takes time. He was willing, more than willing. One of my very favorite tips he used – another grocery story opened their doors close enough to ours to be a real threat. A bit newer, more modern, but my dad had trust already stored up for years. When mom sent the kids to the store for a loaf of bread, they had a choice – newer or trustworthy. They always chose him. He      taught me his secret. When the got an ice cream cone, he gave an extra dip. When they got candy, same thing–”a little extra on the side for you, he’d say.  And countless other stories. It rubbed off…more value to the customer whenever possible, keep building the trust and he always shook their hand and said good-bye, come back now and called them by name.  I loved that man so much and never , ever told him enough. “Do you hear me now dad?”

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Find-a-Therapist, Inc is happy to pass along this special, limited time offer from Casey Truffo, Founder and CEO of the International Therapist Leadership Institute. This organization is dedicated to supporting and enriching the lives and careers of therapists everywhere. They provide resources, seminars, events and networking opportunities. Learn more below.

Casey Truffo, International Therapist Leadership Institute, wants to offer you an end of the year gift… The 300+ page book ‘Be A Wealthy Therapist: Finally You Can Make A Living While Making a Difference’ is now available until Monday, December 21, 2009 to you as a PDF Download AT NO-CHARGE.

To get your copy, go to http://InTLI.com/blog/ebook for your no-charge PDF copy of Be A Wealthy Therapist by Casey Truffo.

Some very nice people have said some kind things about Be A Wealthy Therapist: Finally You Can Make A Living While Making a Difference:

“Reading this book could not only give you more time with friends and family, but can make you thousands of dollars. Clearly written and very sound. Get it, read it, implement it and reap the emotional and financial rewards.” –Bill O’Hanlon, psychotherapist and author of over 30 books

“I have read just about every book on marketing a practice. Casey Truffo’s book is the easiest to read and to apply.” –Debra Taylor McGee

“I got happier the day I stopped sitting around waiting for clients to call me, and dropped the fear that I had to take any client that came in my door. So what helped me? Casey Truffo! Her book is a perfect blend of coaching strategies, life experience, and, most importantly, no-nonsense ideas that work. “Be a Wealthy Therapist” will really help you build a successful and wealthy practice.” –Jason Fierstein, LPC

One note though…if you are looking for a boring textbook with big words, this book isn’t for you. Be A Wealthy Therapist is a very quick and easy read – with coaching questions to get you thinking and motivated.

So, Are You Ready To Get Your Copy?

Go to http://InTLI.com/blog/ebook for your no-charge PDF copy of Be A Wealthy Therapist by Casey Truffo

Happy holidays!

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As competition online becomes more keen, it becomes more and more important to reach prospects and customers personally.  That means not only mixing up your marketing mix but also letting your prospects and customers get to know you more personally.  With your Find-a-Therapist.com listing, you can now add both audio and video greetings at no extra cost!

Marketing with video is effective

Marketing with video is effective

In the world of small business your personality is one of your strongest marketing assets.  People base their buying decisions on a number of factors, one of them being likeability.  If they like you, they’ll be more motivated to contact you.

Audio and video enable business owners to communicate with their prospects more personally.

For a sample, click here. Look on the right side of the site.

Audio and video marketing increases your reach and online visibility.  You will expand your target market because different people prefer different mediums. Some customers enjoy reading, while others prefer videos or live communication and still others like to download your information and listen to it when they have time.  Just like newsletters delivered via email marketing, podcasts can be subscribed to, downloaded automatically, and listened to when time is available.

It has been shown that audio and video marketing improve your sales and conversion rates.  Audio blog posts, video messages and podcasts are yet another way to reach your customers. The one-on-one communication provides the kind of personal touch that customers crave.  People are more likely to buy from someone that they feel they have a direct connection with, and podcasts enable you to do just that.

Podcasts provide a consistent line of communication with subscribed listeners.  It has been proven that regular communication with your customers improves both your overall relationship with them, as well as their buying frequency.  A regularly distributed podcast can strengthen your relationship with your buyers and help to build a community of your customers.

Audio and video content provides beneficial and value added content which increases customer loyalty.

Podcasts allow you to distribute industry news and trends.  This will help set you apart from your competition and establish you as a respected leader in your niche or industry.  One of the best ways to get referrals from loyal customers is to become the “go to guy in your niche.  Once you establish yourself as the go to person for quality information, services, or products, your profits will grow.

There are many tools to help business owners get started with audio and video marketing as well as podcasting.  We recommend this site to create podcasts and audio recordings. Remember to add audio and/or video to your Find-a-Therapist.com listing today!

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Studies show that 89 percent of everything you see and hear is forgotten after 72 hours — almost EVERYTHING!

To prove the point, how many ads can you remember that you heard this morning? Saw today? Probably not many… and you consider your advertising campaign a waste of money!checklist

So, you want to design your own marketing campaign? Place your own ads? Not a bad way to save money, because you know your business better than anyone else. You are responsible for presenting a professional image of your company (at all times), and consistent coverage with various forms of media can certainly help you reinforce those positive thoughts.

Remember what advertising can do for you:

  • build an image/credibility
  • expose you or the marketplace
  • get you potential customers via leads/responses/inquiries

Conversely, realize what advertising can’t do for you:

  • give benefits where there aren’t any
  • force people to contact you
  • sell your product by itself
  • it won’t guarantee your business — but it can get you noticed!

Advertising provides information about your company or service using different forms of media (such as print ads, radio spots, video or TV commercials, electronic postings, billboards, or other specific “types” of ads).

Marketing is the act of selling to specific, targeted groups via targeted advertising. Direct mail campaigns contain advertising material, but are known as a form of marketing.

Public relations involves building an image campaign and getting known in your field of work and your local community. True textbook definitions say that public relations cannot be controlled; if this is true, why are there so many “Public Relations Counselors” in the Yellow Pages?

Time and Money: The Two Biggies

“How much time should I spend on advertising/marketing?” There are no hard and fast rules, but you need to constantly look for new business while maintaining the old clients at the same time. Between 20 and 40 percent of your time is not uncommon, and it is recommended that a minimum of 10 percent of your total work hours be spent prospecting for clients. Budget for time invested as well as dollars; don’t forget to determine how much your time is worth, and include it in your overall cost of marketing and advertising.

“How much money should I spend?” This one varies, too, according to the type of business, the market, and the amount of sales. A range from 3 to 12 percent of gross receipts is a good figure for starters; you will know after a year or so if you need to increase or decrease your marketing budget.

Marketing is an investment strategy, similar to the poser of compounding. Your logo, which appears on your letterhead, business cards, and direct mail, coupled with your telemarketing and networking efforts, is one way to build your overall company image. You must plan and budget for your specific industry.

List your practice on Find-a-Therapist.com

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